Built by an islander, for everyone
on the island.

VI Link is the US Virgin Islands' first single source for food, events, adventures, and pop-ups. Free to use. Free to list. Made by someone who actually lives here.

Jen Avila
Founder Β· VI Link Β· St. Croix

Legislative assistant by day. Home baker, mom of two (with a third on the way), and the woman behind Cultured Delights. Lifelong Crucian who got tired of telling tourists where to actually go.

πŸ“ Born & raised STX πŸŽ‚ Cultured Delights πŸ› Senate Office πŸ‘¨β€πŸ‘©β€πŸ‘§β€πŸ‘¦ Boy Mom

The Virgin Islands have everything. They just don't have one place to find it.

01

Tourists rely on outdated guides.

Cruise port maps and a TripAdvisor page from 2019. The restaurant they're looking for closed. The pop-up they walked past last Saturday isn't listed anywhere.

02

Locals miss their own events.

PatΓ© Festival, Mango Melee, Kidsville, Jump Up. Word-of-mouth and Facebook still do most of the work. Half the island finds out the day after.

03

Vendors stay invisible.

Home bakers, food trucks, weekend markets, mobile artists. No Google Business profile. No website. No way for new customers to find them unless they happen to walk by.

I work for a senator during the day. At night I bake cakes. On weekends I run pop-ups, plan festivals, and answer the same questions from tourists at Christiansted Square over and over: where do locals actually eat? what's happening this weekend? is that thing still open?

Every time someone asked, I'd rattle off three places, a Saturday market, and a phone number from memory. Every time, I'd think: this should already exist.

There are tourism websites. There are Facebook groups. There's a hundred Instagram accounts. There's no single place that just tells you what's open, what's good, and what's happening today.

So I started building one.

VI Link is what I wish I'd had when I was running my first festival booth. It's what I wish a tourist could pull up on the plane. It's what I wish the home bakers in my DMs could send a customer to instead of trying to explain where they'll be Saturday.

It's also a recognition that the people making the culture here, the bakers, the rum-cake makers, the snorkel guides, the moko jumbie troupes, the lemonade vendors at carnival, are the same people who can't get on the front page of anything. They don't have marketing budgets. They have hands full of dough and a baby on their hip.

This is for them. And for the tourist who deserves more than a cruise-port flyer. And for the locals who've been waiting for the territory to feel like it's actually connected.

β€” Jen Avila, St. Croix

Four commitments, non-negotiable.

Built into how every page works, every listing is reviewed, every email goes out.

🏝

Local first.

If it's not actually from or rooted in the USVI, it doesn't belong here. We promote islanders, not chains.

πŸ’―

Free to list, always.

No vendor pays to exist. Ever. The basic listing stays free even when we add paid tiers down the road.

βœ“

Verified and current.

Every listing is reviewed before it's live. Every hours field gets a "last verified" date. Stale data is the enemy.

🀝

Vendors keep their voice.

We don't rewrite your description. We don't replace your photos. We don't repackage your culture. You stay in charge of how you show up.

Made for everyone on the island.

And anyone planning to be.

01
Tourists
Know what's open, what locals love, what's happening this weekend before you even land. Filter by island, mood, kid-friendly, and price.
02
Locals
Stop missing festivals you would have loved. The Liming newsletter sends what matters every Thursday. Pop-up SMS alerts when something opens nearby.
03
Vendors & home businesses
List free. Get found by tourists who don't know you exist. Post your Saturday location once and watch the directions clicks roll in.
04
Event planners
Submit festivals, markets, and cultural events in two minutes. Get analytics back: who saw it, who showed up, what to do differently next year.
05
Government & tourism partners
A single source of truth for what's happening across the territory, with real visitor data, no proprietary platform fees, and a community-first reputation.
3
Islands Covered
$0
To List, Always
4min
Weekly Read
100%
USVI Owned

Build something bigger than a directory.

VI Link is positioned to become the territory's central platform for tourism, hospitality, and cultural promotion. We're open to thoughtful partnerships that align with our mission, not against it.

Start a Conversation β†’
πŸ›

Department of Tourism

Co-promotion, official digital guide partnerships, and shared visitor data.

🏨

Hotels & Resorts

In-room guides, concierge integration, exclusive guest experiences.

πŸ₯ƒ

Local Brands & Distilleries

Festival sponsorships, newsletter takeovers, official digital partners.

🚒

Cruise Operators

Pre-arrival guides, port-day pop-up alerts, authentic local recommendations.

πŸŽ“

UVI & Cultural Institutions

Internships, cultural archives, event co-hosting, student programs.

What people ask.

Is VI Link really free for businesses?+
Yes. Listing your business is free, forever. Even when we add premium tiers down the road (featured placement, advanced analytics, photo programs), the basic listing always stays free. Our promise.
Who owns VI Link?+
VI Link is independently owned and operated from St. Croix by Jen Avila. Not a chain, not corporate, not Mainland US. We're a local business serving local businesses.
How do you make money if listings are free?+
Newsletter sponsorships, event partnerships, optional paid features for vendors who want more visibility (premium placement, photo programs), and revenue-share agreements with referral partners. Vendors who list for free always stay free.
Can I trust the reviews?+
Reviews come from real users with verified accounts. We don't allow incentivized reviews, vendor self-reviews, or paid promotions disguised as opinions. Every review is moderated for spam and bad-faith content.
I'm a vendor β€” how long does it take to get listed?+
We review every business submission within 48 hours. Pop-up posts go live within an hour. Most listings are published the same day we receive them.
Will VI Link expand to other Caribbean islands?+
Maybe one day. Right now our focus is being the best possible platform for the US Virgin Islands. Doing one place perfectly beats doing many places poorly.
How do I contact you?+
Email hello@virginislandslink.com. We answer everything personally within 48 hours, often same day. There's no support ticket system here, just real humans.

The current is local.

Whether you're a tourist planning a trip, a vendor ready to be found, or a partner ready to build, this is where it starts.